“(In)valuable Things”: East SOS, Together with Holder and Curelex, Launches a Campaign to Provide Diapers for Evacuees

East SOS, together with the Holder and Curelex brand line, is launching the (In)valuable Things campaign to provide diapers for evacuees who live alone and require residential care.

For people with disabilities, including mobility disability, who are living alone, diapers are a basic necessity.

By providing a full evacuation cycle, the East SOS team gains an in-depth understanding of people’s needs and offers comprehensive support to elderly people and persons with disabilities. Evacuating those who cannot care for themselves is only possible when safe accommodation, proper care, and continued support are available after evacuation.

As part of this fundraising campaign, we will share stories about #(In)valuableThings – the belongings people manage to take with them when forced to flee home because of war.

We will tell stories about the things people carry with them on the road: an old accordion, a bottle of holy water, a favorite houseplant, a stamp collection, or a set of keys to apartments they cannot yet return to.

Among these belongings are also items people rarely talk about openly, yet they are no less important – including packs of diapers.

People may feel uncomfortable asking for them, but they are impossible to do without. For a person who requires care, basic comfort and dignity are difficult to imagine without them. 

Every donation you make will become part of a sustainable support system for people who cannot care for themselves on their own.

How to Support the Campaign:

• For every purchase of selected Holder and Curelex brand line products on Rozetka, 10% of the purchase price will be directed to East SOS’s bonus account. These funds will be used to purchase diapers for people living in shelters and residential care facilities.

Join the #(In)valuableThings campaign
and support those for whom these things truly matter.